- Don't let a prospective buyer look at your home until it has been prepared for sale. Buyers remember what they see, not what you tell them the house will look like when you're done with the prep work. You could lose a good prospect by showing your home before it is ready.
- Take advantage of the fact that the property you're selling is a fixer-upper. In other words, market it as a fixer. A certain segment of the market is looking for fixer properties that can be improved to increase value. In fact, these buyers sometimes overpay for the perceived potential.
- Don't lose sight of the fact that you're marketing to a limited pool of buyers. Most buyers won't even look at a fixer-upper because they don't have the time, expertise, or resources to turn a property around.
- List it at an enticing price. The list price should reflect concessions made for work that needs to be done.
- Have pre-sale inspections done and make the reports available to buyers to review before they make offers. This will help to minimize the chance of a deal falling apart when the buyer finds out the extent of the necessary work.
Source: Inman News
No comments:
Post a Comment